Seth David Radwell, author of American Schism: How the Two Enlightenments Hold the Secret to Healing Our Nation, is an internationally-known business executive and thought leader in consumer marketing. Earning a master’s degree in public policy from Harvard University’s Kennedy School of Government, Radwell believes our democracy is in crisis today — and will remain so as long as we allow the extreme ends of the partisan spectrum to dominate our political debate. Instead, Radwell proposes a dialogue between those Americans who make up the exhausted majority, dedicated to a new threefold mission: to educate the public about our country’s political history in the hopes of recommitting to our shared democratic values; to re-establish a civil and rational discussion to replace our divisive contemporary political discourse; and to commence the long process of healing our nation for future generations.

In the book, Radwell offers caring Americans from every red and blue state — and those who question the system in which our country is built on — the opportunity to connect our history with the current events that have tested our freedom.

Prior to devoting his full-time to writing American Schism, Mr. Radwell served as president of e-Scholastic, the digital arm of the global children’s publishing and education conglomerate. In earlier roles he was president, Bookspan/Bertelsmann, where he was responsible for all editorial, marketing, media, and digital functions for such iconic brands as Book of the Month Club, Doubleday Book Club, and Literary Guild — transforming the paper-based direct marketing business to multi-channel platforms. Under this sector, Radwell also conceived and developed the Black Expressions and Mosaico Clubs, dedicated to expanding this retail channel to a diverse readership.

Until 2018, Radwell served as the CEO of The Proactiv Company, the leading skincare brand for acne. Prior, he served as president and chief revenue officer of Guthy-Renker, the worldwide leading direct-to-consumer beauty company. In this role, Radwell led the growth of such leading brands as Proactiv Acne Solutions, Cindy Crawford’s Meaningful Beauty, IT Cosmetics, Wen Hair Care by Chaz Dean, and Crèpe Erase.

From 1995 to 1998, Radwell served as senior vice president of content for Prodigy Services Company, where he pioneered new ecommerce revenue streams for the online service business. Before that, he spent six years with management consulting firm McKinsey & Company.

Seth David Radwell received a master’s degree in public policy from Harvard University’s Kennedy School of Government. He holds a bachelor of arts degree from Columbia College, Columbia University. He currently divides his time in New York, Los Angeles, and Paris with his family.